The team's name will be HC United of Manchester and they will play out of the Verizon Wireless Arena.
The logo features deer antlers, a reference to the state animal, the white-tailed deer. The team colors, navy blue, white, and silver, were chosen to match that of the University of New Hampshire, strengthening the organization's bond with college hockey programs.
Vivere aut mori is Latin for the famous state motto of New Hampshire, "Live Free or Die."
The jerseys were also revealed, showing something that Champlain will also be doing this year: if a player is born in a nation where Cyrillic is used, their name in Cyrillic will be placed on the jersey just below the number, shown here by Igor Bobkov.
The team's head coach will be Natalie Darwitz.